RESUME

November 2016 - Present

SENIOR MANAGING EDITOR
SHOPIFY
TORONTO, ON, CANADA

• Manage content operations for Shopify's Engineering Blog and Twitter @ShopifyEng.

• Curate, create, and promote content that’s highly valuable, educational, and optimized for search

• ​Identify and recruit developers to turn their insights into compelling content

• Edit content to ensure that the material is interesting, consistent and correct and that its language, style, and design suit its purpose and meet the needs of the audience

• Track results and key metrics applying them to future content strategies

• Leverage SEO strategies and other growth tactics to optimize and increase traffic 

• Develop and leverage content marketing strategies and tactics in an effort to grow Shopify Engineering's online publication and increase audience engagement

• Build a streamline editorial workflow processes to efficiently manage a content calendar, expectations

• Proficient with industry-standard and enterprise-level SEO software (Ahrefs, SEMRush, Clearscope, Screaming Frog, etc.) and analytics software (Google Analytics)

June 2005 - Present

FOUNDER & EDITOR IN CHIEF

I WANT - I GOT

TORONTO, ON, CANADA

• Develops quality original fashion content using a self-hosted WordPress instance

• Collaborates with advertising partners to develop quality original advertorial content with respect to Brand Awareness and Brand Marketing

• Monitors impact of social media programs using social media analytics, KPIs, and dashboards

• Writes content that meets the guidelines and writing styles

• Utilizes keyword analysis and Search Engine Optimization (SEO) best practices 

• Promotes content using Facebook, Twitter, Instagram, and Pinterest to share original content and advertorial campaigns

• Coordinates with multi-media producers to create original video content

• Proficiency with Image Management tools like Adobe Photoshop

• Moderates user comments according to site guidelines

• Provides day-to-day technical support

March 2006 - November 2016

• Developed quality content and maintained the Testing Services Blog (a vehicle for disseminating success stories within the Testing Services department to the wider RBC IT&S community) utilizing SharePoint

• Prepared Test Effort estimates for use in Project Initiation, Project Planning, Project Development PMF stages

• Reviewed and analyzed business and system requirements for accuracy, clarity, testability, consistency, completeness

• Adhered to RBC’s System Development Life Cycle(SDLC) and Project Management Framework (PMF) guidelines

• Developed and executed Master Test Plan and Test Strategy for Functional, Integration and User Acceptance Test Phases on large, medium and small/enhancement projects

• Developed and executed manual Test Scenarios and Test Cases using black and white box techniques for Functional, Integration and Regression testing for traditional and fixed delivery date projects

• Collaborated with members of the business and development teams while investigating issues using RBC’s Standard Defect Management Process

• Planned and managed test resources and schedules for a team of up to 5 testers during the execution of Functional and User Acceptance Test Phases

• Developed training and knowledge transfer documentation for internal clients

• Participated in project and steering committee meetings

• Generated weekly and daily test status reports

• Collected and provided sign offs for QA and mandatory project deliverables