RESUME

 

EXPERIENCE

November 2016 - Present

SENIOR MANAGING EDITOR
SHOPIFY
TORONTO, ON, CANADA

  • Manage content operations for Shopify's Engineering Blog and Twitter @ShopifyEng.

  • Curate, create, and promote content that’s highly valuable, educational, and optimized for search

  • ​Identify and recruit developers to turn their insights into compelling content

  • Edit content to ensure that the material is interesting, consistent and correct and that its language, style, and design suit its purpose and meet the needs of the audience

  • Track results and key metrics applying them to future content strategies

  • Leverage SEO strategies and other growth tactics to optimize and increase traffic 

  • Develop and leverage content marketing strategies and tactics in an effort to grow Shopify Engineering's online publication and increase audience engagement

  • Build a streamline editorial workflow processes to efficiently manage a content calendar, expectations

  • Proficient with industry-standard and enterprise-level SEO software (Ahrefs, SEMRush, Clearscope, Screaming Frog, etc.) and analytics software (Google Analytics)

June 2005 - Present

FOUNDER & EDITOR IN CHIEF

I WANT - I GOT

TORONTO, ON, CANADA

  • Develops quality original fashion content using a self-hosted WordPress instance

  • Collaborates with advertising partners to develop quality original advertorial content with respect to Brand Awareness and Brand Marketing

  • Monitors impact of social media programs using social media analytics, KPIs, and dashboards

  • Writes content that meets the guidelines and writing styles

  • Utilizes keyword analysis and Search Engine Optimization (SEO) best practices 

  • Promotes content using Facebook, Twitter, Instagram, and Pinterest to share original content and advertorial campaigns

  • Coordinates with multi-media producers to create original video content

  • Proficiency with Image Management tools like Adobe Photoshop

  • Moderates user comments according to site guidelines

  • Provides day-to-day technical support

March 2006 - November 2016

TEST LEAD
RBC INVESTOR & TREASURY SERVICES
TORONTO, ON, CANADA

  • Developed quality content and maintained the Testing Services Blog (a vehicle for disseminating success stores within the Testing Services department to the wider RBC IT&S community) utilizing SharePoint

  • Prepared Test Effort estimates for use in Project Initiation, Project Planning, Project Development PMF stages

  • Reviewed and analyzed business and system requirements for accuracy, clarity, testability, consistency, completeness

  • Adhered to RBC’s System Development Life Cycle(SDLC) and Project Management Framework (PMF) guidelines

  • Developed and executed Master Test Plan and Test Strategy for Functional, Integration and User Acceptance Test Phases on large, medium and small/enhancement projects

  • Developed and executed manual Test Scenarios and Test Cases using black and white box techniques for Functional, Integration and Regression testing for traditional and fixed delivery date projects

  • Collaborated with members of the business and development teams while investigating issues using RBC’s Standard Defect Management Process

  • Planned and managed test resources and schedules for a team of up to 5 testers during the execution of Functional and User Acceptance Test Phases

  • Developed training and knowledge transfer documentation for internal clients

  • Participated in project and steering committee meetings

  • Generated weekly and daily test status reports

  • Collected and provided sign offs for QA and mandatory project deliverables

2006 - 2009

FASHION AND STYLE WRITER
BLOGTO.COM
TORONTO, ON, CANADA

  • Developed and wrote original fashion content for blogTO.com

  • Ensured that the written content meets the guidelines and writing styles

  • Performed interviews with members of the Toronto Fashion community for original content

  • Developed multi-media assets for blogTO.com

  • Developed story ideas for the Style section

  • Procured photographs and images to run with stories

  • Utilized Typepad CMS to publish content on blogTO.com

  • Moderated user comments for published posts on blogTO.com according to guidelines


See posts on http://authory.com/AnitaClarke

 

EDUCATION

2019 - Present

EDITORIAL SKILLS PROGRAM, GEORGE BROWN COLLEGE

1998 - 2002

COMPUTER PROGRAMMING AND ANALYSIS DIPLOMA, SENECA COLLEGE

1993 - 1998

B. SC. KINESIOLOGY, YORK UNIVERSITY

2003 - 2006

CERTIFIED SOFTWARE TEST ENGINEERING, QAI

 
Anita on stage with coworkers at Shopify Dev Summit 2018
 

PROFICIENCIES

CONTENT STRATEGY & EXECUTION

CONTENT MARKETING

PROJECT MANAGEMENT

SOFTWARE TEST STRATEGY & EXECUTION

 

HONORS

2016 - RBC PERFORMANCE QUARTERLY AWARD - RBC INVESTOR & TREASURY SERVICES

RBC Performance Quarterly & Annual awards recognize outstanding employee contributions that align to business priorities and objectives.

2014 - CANADA'S BEST DRESSED - HELLO MAGAZINE

2011 - TORONTO STAR BEST DRESSED LIST

2011 - RBC INVESTOR & TREASURY SERVICES BRAVO AWARD

The Bravo bonus award recognizes the hard work, dedication and innovative ideas displayed by outstanding staff members.

2010 - THE NATIONAL POST’S WORTHY 30

Shinan Govani’s annual roundup of the most spectacular and scintillating singles.

http://iwantigot.geekigirl.com/2010/02/17/the-national-posts-worthy-30/​

2009 - SHE TAKES ON THE WORLD - WOMAN OF THE YEAR 2009

She Takes on the World Women of the Year pays tribute to a diverse group of women ranging from teachers to social innovators to entrepreneurs. These are women we have been inspired by this year in our every day lives. They may not be celebrities -although some of them are well on their way -but one thing is for sure: these bold, fearless women are taking on the world. After sorting through over one hundred incredible nominations, we had the difficult task of determining the Women of the Year.


http://www.shetakesontheworld.com/2009/12/women-of-the-year-2009-presented-by-she-takes-on-the-world/

2009 - HOLT RENFREW FASHION BLOGGER WINDOWS

Holt Renfrew, Canada's leading specialty retailer, unveiled a national window installation celebrating the diversity and spirit of the newest international style influencers - fashion bloggers. The windows pay tribute to six bloggers, who were each invited by Holt Renfrew Creative Director John Gerhardt to be part of the celebration. The bloggers are a diverse mix of fashion leaders from around the globe and include Scott Schuman (www.thesartorialist.blogspot.com); Jane Aldridge (www.seaofshoes.typepad.com); Anita Clarke (www.iwantigot.geekigirl.com); Tommy Ton (www.jakandjil.com); Bryan Boy (www.bryanboy.com) and Garance Dore (www.garancedore.fr/en)

https://fashionmagazine.com/style/holt-renfrew-recreates-their-favourite-bloggers-in-window-form/

https://iwantigot.geekigirl.com/2009/07/01/holt-renfrew-reveals-fashion-blogger-windows/

2008 - MILLES FEMME TORONTO 2008

1000 WOMEN TORONTO is a monumental exhibition that brings together portraits of a thousand women from all the artistic fields: art, architecture, dance, fashion, design, cinema, literature, journalism, etc. Their achievements have been recognized or they are rising stars in their respective fields of activity. The overall project is a tribute to all the Toronto beauty creators, as well as the city itself. The exhibition is a highlight of LUMINATO 2008, festival of Arts and Creativity.


https://maraval.org/featured_item/mille-femmes-toronto/

http://iwantigot.geekigirl.com/2008/06/11/im-one-of-torontos-mille-femmes/

 

Anita Clarke

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